GREAT BACKGROUNDS
(with depth, or something interesting that makes the room “alive”)

WEAR SIMPLE CLOTHES,
BUT PUT TOGETHER.
NO LOGOS

LEAVE THE NECESSARY HEAD SPACE ABOVE.
OUTDORS IS A PLUS!

PERFECT LIP SYNC AND ACTING PERFORMANCE

NATURAL FRONTAL LIGHT
(the face is well lit, preferably with contrast, but putting the camera in front of a window looks great also)

BACKLIGHT
MESSY / PLAIN BACKGROUND
SHOW SOURCE OF LIGHT

OVEREXPOSED OR UNDEREXPOSED FOOTAGE
POOR LIGHTING OVER THE FACE

BRAND/LOGO
NO HEAD SPACE
(throughout the entire video)

DULL & OUT OF SYNC
ACTING

CAMERA SHAKING
​(this doesn’t mean “camera movement” per se, but this type of erratic movement is not allowed)